Mount Fanjing Borui Resort
Branding, Editorial, Packaging, Signage
Date
June 2022
Team
Jessie Wong
Leon Li
Ken Zhai
We had a unique and fun experience with the branding of the Mount Fanjing Borui Resort, located close to the famous scenic spot, Fanjing Mountain. We created the brand patterns from the iconic locations in Mount Fanjing, such as majestically standing mountains that indicate firmness and stillness. The Huguo temple, waterfalls, and streams symbolize calmness and peace as depicted in the design. We also featured the Fenghuang Mountain, Old Golden Summit, Mushroom Stone, etc.
Mount Fanjing Borui Resort features an outstanding and classy environment that expresses a combination of Western and Chinese cultures. We included the scenic spots and historical sites of Mount Fanjing, quiet green and elegant gold, as a reflection of this hotel's brand identity.
Hope you like it as much as we loved making it.
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We use the famous tourist attractions near Mount Fanjing as the brand patterns, which not only reflects the Chinese characteristics but also to be more interesting for the whole brand.
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