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Pai Hotels
Rebranding, Packaging,
Editorial, Art Direction
Date
June 2018
The rebranding of the PAI HOTELS was a great success. The hotel's name is based on the Pi (π) concept representing an endless, non-repeating brand DNA. The hotel was specifically designed to help aesthetic enthusiasts between 23 to 33 years old enjoy their hobbies in an aesthetically appealing environment.
To convey the PAI brand DNA and upgrade the design, we added a magical touch with a playful, fashionable, and exciting rebrand without redesigning the logo. We also designed a simple "circle" and developed a series of trendy icons to create a visual pattern.
The outcome was impressive, and our clients were happy.
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The old Pai Hotels VI designs
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